About

Viara, known widely as Viara the Mvse, is a visionary creator, entertainment producer, and merchandise architect whose work spans beauty, wellness, storytelling, live production, and youth innovation. A Shark Tank winner and multihyphenate entrepreneur, Viara is recognized for her extraordinary ability to turn raw ideas into movements, products, and expansive brand worlds.

She is the Founder and CEO of Volume House, Inc., a marketing, branding, and PR firm that specializes in positioning brands for growth, visibility, and opportunity. Through strategic intensives and media-driven storytelling, Volume House helps companies increase revenue, strengthen brand identity, and prepare for retail expansion, partnerships, and investor engagement. The firm focuses on high-impact, outcome-driven work that delivers brand clarity, market positioning, and growth acceleration without traditional long-term agency models.

Viara is also the Founder and CEO of VIARA VIARA, Inc., an entertainment and merchandise company dedicated to developing original concepts into scalable intellectual property, consumer products, and immersive brand experiences across film, television, and live activations. Through VIARA VIARA, she leads the creation of story-driven worlds that extend from screen to product, bridging entertainment and commerce.

Across her companies, Viara leads a powerhouse ecosystem specializing in:

• Creative direction & brand identity
• Sensory and visual branding
• Product development (beauty, hair, wellness, food, beverage)
• Entertainment production (stage shows, live events, theatrical, film and television experiences)
• Tradeshows and experiential activations
• Casting, talent development & ambassador programs
• Marketing, PR & consumer-facing storytelling
• Product placement & visibility strategies

Her creative and strategic mastery has supported hundreds of founders by helping increase revenue, secure premium partnerships and distribution, expand into retail spaces, elevate visual identity, enhance customer experience, and position brands for growth and opportunity. Her instincts and execution earned praise from Shark Tank investor Mark Cuban, who noted, “Her marketing is genius.” Her clients range from emerging startups to high-net-worth founders building scalable concepts.

As an entertainment producer and trained dancer and performing artist, Viara spent a decade directing a performing arts program that served over a thousand youth, producing concerts, stage productions, brand activations, fashion presentations, and theatrical showcases known for their emotional resonance and artistic precision.

Before expanding her own creative ventures, Viara worked with The U-Group, serving on its Product Development Team where she contributed to brand innovation, market strategy, and product ideation.

Viara is also a curator and organizer for TEDx, developing and promoting talks that shape dialogue and inspire forward-thinking ideas within her community.

Her hybrid background in performing arts, visual artistry, brand psychology, and entrepreneurship gives her a rare ability to build not just businesses but worlds. She doesn’t simply brand companies; she gives founders, communities, and emerging talent a deeper identity, voice, and sense of purpose.

A powerful part of Viara’s legacy is her role as mother and mentor to Star & Mal™, co-founders of Angels and Tomboys®. She guides them as they build their own creative empire, producing content, books, merchandise, and youth-driven initiatives that empower girls to dream boldly and build fearlessly.

Viara is also the creator and executive producer of Scented Shadows, a hybrid live-action and 2D animated film where beauty chemistry and ancient alchemy collide. In this project, she leads world-building, creative direction, and narrative development, shaping it into a multi-platform entertainment property.

Viara is a mother, a muse, a maker, a mentor, and a modern cultural architect building brands, stories, and movements that expand across industries and generations.